How to Break the Rules and Sell More - Women in Business Committee - All Members Welcome

Philip Worthman, President of Worthman Consulting, will present on the key to successful selling is the same regardless of your industry or whether you are selling products or services. The key is understanding what makes people buy. 

If you’re like most business professionals, chances are you hate to sell. You may believe that selling is hard, fraught with rejection, undignified or even unnecessary in this age of digital marketing.
 
But while marketing may bring customers to your door, it takes selling to move them from “I’m just looking” to “I’ll take it.” And if the phone doesn’t ring enough and you have to get business in order to stay in business, like it or not, you’re going to have to sell.
 
According to Sandler sales trainer Philip Worthman, President of Worthman Consulting, the key to successful selling is the same regardless of your industry or whether you are selling products or services. The key is understanding what makes people buy.


In his talk, “How to Break the Rules and Sell More,” you will learn:
 

• Why they should establish ground rules with their prospects before every meeting
• How they can distinguish between prospects who have the ability to say “no” and those who have the authority to say “yes”
• Why objections and stalls fall by the wayside when their prospects are emotionally involved in the sale